![]() Megiddo's blogging the news may indicate that Wunderlist will fall under the OneNote sub-team, which is also part of the overarching Office unit. Microsoft left Sunrise intact - although it added the company's engineers to its Outlook-Office 365 group - but folded Acompli into the Outlook team. Sunrise is known for its same-named calendar app, while Acompli developed mobile email clients for Android and iOS. Rubin was referring not only to today's acquisition of Wunderlist, but of Sunrise Atelier in February and Acompli in December 2014. In this case, the approach is to court gradually rather than force a switch." "It's a strong statement of Microsoft's cross-platform strategy. "Acquiring these apps allows Microsoft to slip elements of its ecosystem, calendaring and maps, for instance, into tools that millions of iOS and Android users are already using," said Ross Rubin, principal analyst at Reticle Research, in an email reply to questions today. Wunderlist has operated on a freemium strategy, with features and enhanced functionality added for paid subscriptions, which include the $5 per month Pro and the same price on a per-set basis for the team-oriented Business plan. "There will be no price changes for Wunderlist Pro or Wunderlist for Business customers and the service will continue to support a wide range of third-party apps and integrated services." "Customers can expect the app to remain free in all of its existing markets," said Megiddo. "Joining Microsoft gives us access to a massive wealth of expertise, technology and people that a small company like us could only dream of amassing on its own," wrote Christian Reber, also in a blog post.īoth Megiddo and Reber preemptively snuffed out any talk about reducing the reach of Wunderlist, which is available on Apple Watch, Android, Chrome OS, Kindle Fire, iOS, OS X, Windows and Windows Phone, as well as a browser-based app. Not surprisingly, 6Wunderkinder's founder and CEO trumpeted the payday. "The addition of Wunderlist to the Microsoft product portfolio fits squarely with our ambition to reinvent productivity for a mobile-first, cloud-first world," said Eran Megiddo, the general manager of Microsoft's OneNote group, in a short announcement.
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